Wednesday, July 31, 2013

Week 4 EOC: Business to Business Marketing



GE's consumer demand ranges from good ol’ GE lightbulbs to refrigerators, ranges, clothes washers and dryers, microwave ovens, dishwashers, coffee makers, room air conditioners, and hundreds of other products bearing the familiar script GE logo. An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one. In contrast, buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences. In its business markets, rather than selling to large numbers of small buyers, GE sells to a few very large buyers. Whereas it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business. In the buying decision, locomotive performance plays an important role. In such big-ticket purchases, buyers carefully scrutinize factors such as cost, fuel efficiency, and reliability.

Week 3 EOC: My Demographics

Week 3 EOC: Making Money for Good



Of course making money is everyone's goal in business, but finding a passion for what you do matters just the same, if not more. If you don't have a passion for what you do, you will get sick of doing it all together. I for one find great passion in what I do as a photographer. Not only do I make decent money as a photographer, but I get to create beautiful images that drive me to do better every time I pick up my camera. The more and more paying jobs that I get I like to give back a little by doing free shoots for people who are trying to get started in the industry and in return, they turn around and refer me to people for future jobs. It's a win win situation for everyone involved..

Wednesday, July 17, 2013

Week 2 EOC: Boston Consulting Group - Video Games

     In my opinion, the coming year may well be a landmark one in the realm of video games, with changes large and small speaking to the wider acceptance of different interactive entertainment forms.

     If I had to rate all of the major consoles using the Boston Consulting Group ratings I'd have to say that the "Star" is mobile gaming. I mean just about everyone these days has a smart phone and are always on the go. Plus most of the mobile games are free, like Angry Birds and Candy Crush just to name a couple. The "Cash Cow" will have to go to the Sony Playstation, because of it's pricing, game listing and the ability to play older games. The "Question Mark" in my opinion will have to go to the Microsoft Xbox. There are too many unknowns at this point with this system, between the cost being $100 more than the Playstation, not being able to play older games and having to log in every 24 hours to keep an account active. The "Dog" will have to go to the Nintendo Wii for lack of high end games and online usage..

EOC Week 1: My Voice



        Hello, I'm Michael Ferraro and I'm a Las Vegas based freelance photographer. I specialize in landscape, sporting events, expos/conventions, fashion, portrait and glamour photography. I shoot only in digital format. I have been a professional photographer for just over 2 years now. Photography was mainly a hobby for me for 10 years before making it my profession and an excuse to travel and photograph landscapes and big events. I started to get serious about it after doing some head shots for actor friends and was told I had a real talent. Although landscape photography is still my favorite style of photography, I've grown to love fashion/glamour and glamour portraiture and I do that mostly on location. The Nevada desert and surrounding areas provide some amazing backdrops for glamour photography and I never pass up the opportunity to shoot on location.
               
       Photography is one of my many passions in life. I love seeing the beauty in everything! I love life and working with people.
              
       I due travel to other cities for photo shoots so look for my announcements and upcoming travel dates on my website, my Facebook page and on my Model Mayhem page.
              
       I am published in multiple local magazines and several other magazines and websites based off of the coverage that I have provided for events, expos and conventions.
              
       I ALWAYS meet with everyone that will be involved with or at a shoot, so if you are not at the meet and greet, you will not be at the shoot, no exceptions. A meet and greet will give us the time to go over everything involved with the shoot (wardrobe, locations, release forms, fees, etc.), it also helps with getting to know each other as professionals. A live phone conversation (NO TEXTS) is fine if you are from out of town.
             
       With all that being said, if you like my work and you feel like we would create some beautiful images together, please feel free to contact me and we'll set something up..