Price

Week 8 EOC: The Phineas Fogg Adventure

Implementation Evaluation Cotrol

Promotion

Distribution

Product

Target Market Strategy

Situation or SWOT Analysis

Objectives

Business Mission Statement

Week 7 EOC: The Pitch

          
         While on his trip around the world, Phileas Fogg had to stop in Austria because of a flock birds flying into and ripping his hot air balloon. During that time the world was still at war and Phileas Fogg had to do most of his traveling underground. While exploring the vast underground selection of pubs, restaurants and stores he got hungry, so he stopped in a pub for some food and drink. Phileas sat at the bar and ordered his meal and a pint of beer. After some time, his hunger was getting the best of him and he saw some sort of packaged snack sitting on a shelf behind the bar. When he asked the bar tender what they were, he could not understand him because the bar tender did not speak English, so Phileas just pointed at them and the ber tender gave him a plain plastic bag full of these tube shaped crunchy snacks. After eating half of the bag, that Phileas could not seem to put down, his food arrived, Phileas then dipped the crunchy snack into his salad dressing to see how it would taste and he loved it. He then realized that he could take this snack and create his own type of crunchy snack with different flavors inserted into the tube.

Week 6 EOC: Me Times Three

To list three things that I use in my every day life that define who I am. Well after checking out what I was wearing and carrying on my person in noticed that:

1. As you can see, I'm always wearing cargo pants or cargo shorts. Between my military issued pants and the pants that I've purchased, I probably have at least 25 pairs of them. Not to mention the 20 or so pairs of cargo shorts that I own. I guess that this is from having a long military  career and always wearing Army combat fatigues. I like the comfort of that style of pants and the functionality of having the extra cargo pockets. I'm a photographer and I'm always carrying extra gear and I love having a place to put it all. Plus, the durability can't be beat.

2.  Footwear. I'm a huge fan of a great pair of broken in combat boots, again from have a long military career in them. I'm always outdoors, whether I'm on a photo shoot in the desert or on a hike out in Red Rock Canyon or the Valley of Fire, they've always served me well. I rarely wear dress shoes unless I'm in a formal environment. Mostly I'm in a comfortable pair of sneakers or tennis shoes. Due to the fact that I have blown out knees from over 21 years of jumping out of planes in the Army, comfort and support are a must for me.

3.  As for something that I carry, I'd have to go with my cell phone for this one. I carry the huge Samsung Galaxy Note II. This phone is not only a small tablet in my pocket, but as a photographer it serves as a digital portfolio for me if I ever happen to run into or meet any potential clients. You definitely can't get any of this from a small iPhone. Another feature that the iphone doesn't have is expandability. The Note II has a mini SD slot for up to an additional 32GB of removable space, which comes in handy with all of the images that I keep in my digital portfolio.

Week 5 EOC: Social Networks and Job Hunting

                More and more companies are turning to Facebooks social network of almost 800 million subscribers to find new employees which in turn is threatening traditionally used job boards and job websites. Although the use of Facebook is still relatively small, it is growing rapidly. Facebook has been charging a few hundred dollars per posting and that's costing the recruiters most of their budget.

                 

               Waist Management Inc. gets most of its employees from its Facebook social-media careers website, which is beating out LinkedIn. The Texas based company is currently trying to fill 1,500 positions in all fields. From garbage truck drivers to software developers. In addition to its job postings and videos on its Facebbok page, they currently have recruiters and other employees seeking out user groups and join their discussions. When LinkedIn was asked for a comment on its earnings, they referred to CEO Jeff Weiner and he said users tell the company that they want to keep their personal and professional networks separate. If current growth trends continue, Facebook could end up rivaling traditional job boards in 2012, said Jobs2Web analytics manager Phil Schrader.

                

             Matt Mund, Monster.com's vice president of product management, acknowledged that Facebook as a recruiting platform is growing rapidly. The company which hosts multiple recruiter services, launched its own Facebbok app, called BeKnown and the application now has close to 800,000 monthly subscribers, says AppData.com, a market research group. Within the next month the company has plans to launch a program where companies can offer its employees cash rewards for any referrals through the application.

                 

            "While I wish every company used Monster, social is a solution that many people are using," he said.

Week 4 EOC: Business to Business Marketing

GE's consumer demand ranges from good ol’ GE lightbulbs to refrigerators, ranges, clothes washers and dryers, microwave ovens, dishwashers, coffee makers, room air conditioners, and hundreds of other products bearing the familiar script GE logo. An average consumer buying a refrigerator might do a little online research and then pop out to the local Best Buy to compare models before buying one. In contrast, buying a batch of jet engines involves a tortuously long buying process, dozens or even hundreds of decision makers from all levels of the buying organization, and layer upon layer of subtle and not-so-subtle buying influences. In its business markets, rather than selling to large numbers of small buyers, GE sells to a few very large buyers. Whereas it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business. In the buying decision, locomotive performance plays an important role. In such big-ticket purchases, buyers carefully scrutinize factors such as cost, fuel efficiency, and reliability.