More and more companies are turning to Facebooks social
network of almost 800 million subscribers to find new employees which in turn
is threatening traditionally used job boards and job websites. Although the use
of Facebook is still relatively small, it is growing rapidly. Facebook has been
charging a few hundred dollars per posting and that's costing the recruiters
most of their budget.
Waist
Management Inc. gets most of its employees from its Facebook social-media
careers website, which is beating out LinkedIn. The Texas based company is
currently trying to fill 1,500 positions in all fields. From garbage truck
drivers to software developers. In addition to its job postings and videos on its
Facebbok page, they currently have recruiters and other employees seeking out
user groups and join their discussions. When LinkedIn was asked for a comment
on its earnings, they referred to CEO Jeff Weiner and he said users tell the
company that they want to keep their personal and professional networks separate.
If current growth trends continue, Facebook could end up rivaling traditional
job boards in 2012, said Jobs2Web analytics manager Phil Schrader.
Matt
Mund, Monster.com's vice president of product management, acknowledged that
Facebook as a recruiting platform is growing rapidly. The company which hosts
multiple recruiter services, launched its own Facebbok app, called BeKnown and
the application now has close to 800,000 monthly subscribers, says AppData.com,
a market research group. Within the next month the company has plans to launch
a program where companies can offer its employees cash rewards for any
referrals through the application.
"While
I wish every company used Monster, social is a solution that many people are
using," he said.
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